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ESPIÑEIRA
Battle Of Flavors II
Fanta 2020
Fanta Iberia launches its successful Battle Of Flavors for the second year in a row. And this time, we have moved from an epic medieval battle (in which we have already been involved) to the wonderful 80’s to present Fanta’s new limited edition flavors: Raspberry, Passion Fruit, Pineapple, Watermelon and Lemon. The goal: to repeat the success of the first Battle Of Flavors.
A social media challenge: How can we continue an ATL campaign in a digital environment for 5 months without losing interest? By generating a unique storytelling and transforming our users into protagonists: To do this, we created exclusive content where users could closely follow-up the evolution of each team and amplified the story of every character.. On the other hand, we launched different activations with hidden easter eggs, games and interactive filters, not only to encourage the battle in social media , but also to offer them a complete experience of training their own beast and make their favorite flavor the final winner.
An epic Fanta-style battle.
Watch the spot here.
Mini Can
Coca-Cola, Fanta, Sprite 2019
Coca-Cola discovered that a large group of its target group left their soft drink can half-empty when consumed alone at home. Therefore, the Mini Can digital and graphic campaign was launched with the mini versions of Coca-Cola, Fanta and Sprite showing them as an object of desire: if we always encourage consumers to share their soft drink moment, this time we will ask them not to do so, even if their brand new mini soft drink arouses envious glances wherever it goes.